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ASSOCIATE DIRECTOR, WEB STRATEGY
Job Title: ASSOCIATE DIRECTOR, WEB STRATEGY
Job Code: 5179
FLSA: E
Job Level: G2
Revised Date: 05/01/2011
Supervisory Responsibility: Yes
General Description of the Job Class
The Associate Director, Web Strategy, will oversee and manage the production of content for all of the Web sites that Marketing and Creative Services is responsible for. This includes the flagship patient site DukeHealth.org, along with DukeMedicine.org, DukeRaleighHospital.org, DurhamRegional.org, and a growing number of sites in the School of Medicine.
Duties and Responsibilities of this Level
Responsibilities include ensuring that Web content is of high quality across the board, managing a team of Web editors, creating and following a content strategy, leveraging social media, and keeping abreast of the latest in Web content best practices. This position works closely with a team of Web writers, designers, and programmers, as well as with clients throughout Duke Medicine, and reports to the Director of Web Strategy.
Duties:
Take on the director???s duties in his absence, including attending meetings and managing projects
Direct and manage the web editorial team to create and maintain content across all of the Web sites
Independently manage projects as assigned, coordinating team members and vendors, including writing, design, and programmers
Manage and maintain a pool of contract writers to supplement the staff writers on a project basis, including scouting, interviewing, contract creation, and project management
Manage vendors and contractors in the production of multimedia as needed
Build expertise in usability and user testing, and ensure work performed by the team meets best practices in those areas
Create and maintain presences in social media outlets and create guidelines and strategy that will aid groups at Duke Medicine who wish to embark on those activities
Work with departmental managers and clinical leaders to ensure that site content meets organizational marketing and communications objectives.
Develop editorial policies and procedures and ensure a consistent editorial style.
Ensure user feedback is monitored and solicited so that site content and strategies may be adjusted to better serve audiences
Work with marketing team to synchronize site activities with active marketing campaigns
Required Qualifications at this Level
Education
BA/BS in Journalism or related field required
Experience
Minimum of four years of experience in managing editorial content for the Web required. Must have top-notch Web writing and copyediting skills. Must have strong computer and Web skills, including experience with basic HTML formatting, enterprise content management systems, Web usability, content strategy, and social media. Background in packaging health- or science-related information for a consumer audience or content expertise in health and/or user interface design expertise preferred. Strong Web writing and editorial skills, organizational skills, management ability, and experience with all of the latest Web communication technologies.
Degrees, Licensure, and/or Certification
N/A
Knowledge, Skills, and Abilities
Distinguishing Characteristics of this Level
N/A
The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions
Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
