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MARKETING MANAGER
Job Title: MARKETING MANAGER
Job Code: 5271
FLSA: E
Job Level: G1
Revised Date: 06/01/2012
Supervisory Responsibility: No
General Description of the Job Class
Participate in the development of integrated marketing plans and focus on the implementation and execution of plan tactics within described timelines and budgets.
Duties and Responsibilities of this Level
Develop, plan and implement promotional programs and tactics as defined in project specific marketing plans to meet the business objectives of the department/services the marketing plans support.
Maintain a high awareness of the market dynamics and service competition within areas of specific marketing responsibility in order to nimbly recommend plan course corrections, seize emerging opportunities or defend against competitor activity.
Maintain and demonstrate a high level of understanding of the services offered in assigned department/services, and how they are differentiated from competition.
Provide written and creative direction support, where needed, in the development of collateral materials as identified in marketing plans. Work directly with designers and other creative staff to develop materials that optimally achieve the objectives of the business.
Write key messages, value propositions, plan summaries, results summaries, and other marketing communications materials that are centeral to marketing operations.
Work as a part of a collaborative team to maximize support for assigned marketing projects.
Keep business partners regularly informed of progress related to planned initiatives and collateral material development.
Perform other related duties incidental to the work described herein.
Required Qualifications at this Level
Education
Bachelor's degree in business administration, healthcare administration, marketing, communications or a related field in required.
Experience
Four years of related experience in marketing, marketing communication, or communications, with demonstrated experience in driving the implementation of strategic marketing plans and tactics.
Work experience should include participation in strategic plan development and expertise in tactics that range from collateral material creation and development, to special event management, to highly targeted, audience-specific initiatives.
Degrees, Licensure, and/or Certification
N/A
Knowledge, Skills, and Abilities
N/A
Distinguishing Characteristics of this Level
N/A
The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions
Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
