Duke University Health System (DUHS) Job Descriptions
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MARKETING, COMMUNICATIONS & PUB REL SPEC
Job Title: MARKETING, COMMUNICATIONS & PUB REL SPEC
Job Code: 5287
FLSA: E
Job Level: E2
Revised Date: 06/01/2012
Supervisory Responsibility: No
General Description of the Job Class
The Marketing, Communications and Public Relations Specialist participates in the implementation of promotional ideas and activities in support of a comprehensive marketing, communications and/or public relations plan to publicize and promote DUHS activities, programs and growth for general and specialized audiences.
Duties and Responsibilities of this Level
Assist in the preparation of internal promotional publications to include planning articles, editing copy to conform to proper grammatical style, and supervising the printing and distribution of publications.
Conduct interviews, and research and write news releases, articles, and feature stories promoting DUHS activities and programs.
Maintain interface with departmental personnel to elicit news and promotional items of interest and to compile information concerning the calendar of events.
Answer requests for information and articles concerning activities within DUHS from local and national sources.
Participate in corporate communication strategy, planning and implementation.
Write, produce and distribute communication tools.
Provide communication support for special events and health system initiatives.
Monitor and evaluate communication effectiveness, investigate trends, and recommend and implement modifications to improve communications.
Assist in the coordination of marketing and public relations projects.
Participate as a marketing representative in various internal communications/marketing initiatives and seek opportunities to apply marketing principles and tactics to support these initiatives.
Write, edit and coordinate assigned marketing tactics including brochures, on hold messaging, promotional materials and products.
Participate in the execution of collateral marketing materials production and specific service line marketing activities.
Assist in the logistics and processing of print and broadcast advertising placements.
Develop, edit and maintain assigned DUHS web pages.
Monitor DUHS social media sites and tools and maintain an interactive and informative flow of content with patients and consumers who participate in those forums.
Prepare reports and analyses setting forth progress, adverse trends and appropriate recommendations or conclusions.
Assist with media relations activities for DUHS, including coordination of interviews and implementation of proactive media relations.
Perform other related duties incidental to the work described herein.
Required Qualifications at this Level
Education
Bachelor's degree in Marketing, Journalism, Business or related field is required.
Experience
One year of directly related experience is required.
Degrees, Licensure, and/or Certification
N/A
Knowledge, Skills, and Abilities
Strong writing skills, understanding and ability to interface with websites, social media tools and other technologies, understanding of advertising and principles of marketing.
Strong communication skills (written and verbal)
Trend analysis
Customer service
Distinguishing Characteristics of this Level
N/A
The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions
Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
