Duke University Health System (DUHS) Job Descriptions
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DIV MARKETING & PLANNING OFFICER
Job Title: DIV MARKETING & PLANNING OFFICER
Job Code: 5410
FLSA: E
Job Level: J1
Revised Date: 06/13/2005
Supervisory Responsibility: Yes
General Description of the Job Class
Lead ongoing clinical services development planning and implementation to assist in the establishment of System-wide clinical business services.
Duties and Responsibilities of this Level
Provide concise and relevant information to senior leadership to assist in the development of business strategies.
Develop marketing plans, operational and/or business plans to support the successful attainment of organizational and clinical service goals; link Duke University Hospital (DUH) business unit activities to Health System priorities.
Identify opportunities to improve the financial and operational performance of DUHS by coordinating the efforts of DUH, RCH and DRH.
Oversee the prospective monitoring of external sources to project market trends and opportunities potentially affecting key lines of business at DUHS; and report findings regularly to CSUs and share information and conclusions to guide decisions and actions.
Analyze and develop proposals to resolve key operational challenges such as improvements in service, access, and capacity.
Lead the development of business and operational plans for programs impacting multiple business units (e.g. International, Transfer Center, etc.).
Lead the planning process for DUH business units in collaboration with DUH administrative and physician leadership, develop clinical service development plans and annual work plans that contain goals; relevant financial, clinical and market data; clinical volume targets; and methods for evaluating performance to plans. Update plans as needed; and monitor and report on progress.
Supervise and provide guidance to the planning associates and marketing staff; provide oversight to project coordination, scheduling and ensure needs of clients within Network Services and DUHS are met.
Appropriately utilize market research data to provide insightful and decision-guiding information.
Perform other related duties incidental to the work described herein.
Required Qualifications at this Level
Education
Position requires analytical, organizational and communications skills generally acquired through completion of a bachelor???s degree program. Master of Health Care Administration or MBA preferred.
Experience
Work requires a minimum of seven years business experience in such areas as hospital administration, provider strategic planning, business and operations planning, market research and financial analysis. OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE
Degrees, Licensure, and/or Certification
N/A
Knowledge, Skills, and Abilities
N/A
Distinguishing Characteristics of this Level
N/A
The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions
Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
