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Duke University Job Description: |
Job Title: MARKETING RESEARCH SPECIALIST |
Job Code: 2175 |
FLSA: E |
Job Level: 11 |
Revised Date: |
Job Family: JF 28 |
Plan, develop, coordinate and perform marketing research and promotional activities for departmental products and services.
Develop marketing plans and strategies for the department; formulate long range plans for marketing activities; create strategies for the introduction of new goods and services or the expansion of existing services; participate in overall departmental strategic planning and management activities. Plan, develop, coordinate and participate in various marketing research activities to identify customer preferences and attitudes and to enhance products and services.
Conduct market research to determine customer needs and impressions of department goods and services; design survey instruments and coordinate the collection of data; compile information, analyze results and prepare reports setting forth customer attitudes and trends and appropriate marketing recommendations and conclusions. Maintain liaison with Duke Dialogue, the Chronicle, University Relations, professional trade publications, and with other representatives of the media to place articles in local, regional and national newspapers and magazines; provide photographs to the news media.
Design advertisements; prepare press releases and articles; develop, write, edit and lay out departmental publications; coordinate with printers and other personnel to ensure publications are printed on schedule and according to budgetary and other requirements.
Plan and organize various departmental activities and public relations events to promote goods and services; prepare and deliver presentations to promote the goals of the department. Determine fiscal requirements and prepare budgetary recommendations; formulate and manage the annual marketing and advertising budgets.
Supervise market research interns, students and other marketing support positions in conducting and tabulating surveys, as well as in the areas of design, graphic arts, photography and the use of desktop publishing computer software; supervise the design and production of marketing and communications materials, including advertisements, flyers and posters to ensure proper focus, quality and content. Perform other related duties incidental to the work described herein.
The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.
| Education/Training: | Work requires communications and marketing skills normally acquired through a bachelor's degree in a related field. |
| Experience: | Work generally requires two years related experience in advertising, marketing, media, promotions, graphic arts or public relations. OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE |
| Skills: | N/A |
The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Duke University is an Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, (including pregnancy and pregnancy related conditions), sexual orientation, or military status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.