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ASSOC DIR, DIGITAL STRATEGY, DCRI
Job Title: ASSOC DIR, DIGITAL STRATEGY, DCRI
Job Code: 1071
FLSA: E
Job Level: 16
Revised Date: 07/10/2015
Job Family: JF 28
Occupational Summary
Overall, provides leadership in developing and executing digital strategies and plans that engage internal and external stakeholders, drive preference and demonstrate DCRI industry leadership.
Work Performed
Develops and implements digital strategies in support of DCRI trials, studies and projects, including digital patient recruitment and retention, and digital communities in support of engaging patients and other key healthcare stakeholders.
Deploys DCRI websites, digital and social media policies, procedures, and guidelines to govern digital activities.
Oversees strategy and implementation for all DCRI digital assets, including but not limited to, DCRI.org, the DCRI intranet and trial and study-specific sites.
Counsels senior management on digital strategies that support business goals and objectives to drive growth, excellence and innovation in digital-focused activity and for the organization overall.
Works with the DCRI Communications team to develop programs that educate and inform internal stakeholder to increase understanding of digital strategy.
Directs appropriate uses of new digital media to enhance corporate communication and company reputation.
Brings deep knowledge of digital and social media tools to optimize DCRI and funders digital assets, including analytic programs and understanding of search engine optimization, as examples.
Manages analytic programs and provides reporting of analytics in support of each DCRI digital asset, and for both organization and funder sites.
Evaluates and manages external vendor and partner relationships, contracts and technologies.
Ensures digital strategies and technologies are in alignment and support of DCRIs technology infrastructure.
Reports results of digital strategies and initiatives to DCRI executive team and other line management.
Prepares and administers yearly digital strategy and budget.
Manages staff in accordance with organizations policies and applicable regulations.
Responsibilities include planning, assigning, and directing work; appraising performance and guiding professional development; rewarding and disciplining employee; addressing employee relations issues and resolving problems.
Approves actions on human resources matters.
Required Qualifications at this Level
Education/Training
REQUIRES A BACHELOR'S DEGREE IN BUSINESS, MARKETING, COMMUNICATION OR RELATED FIELD.
Experience
WORK GENERALLY REQUIRES 10 YEARS OF EXPERIENCE IN WEB MANAGEMENT, CORPORATE COMMUNICATION AND/OR MARKETING.
OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE
Skills
The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions
Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
