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MARKET DEVELOPMENT MANAGER I
Job Title: MARKET DEVELOPMENT MANAGER I
Job Code: 1181
FLSA: E
Job Level: 71
Revised Date:
Job Family: JF 28
Occupational Summary
Develop, facilitate, monitor and update market plans to deliver health care programs and services for a specified portfolio of clinical services; assist clinical departments with the planning, analyses and implementation of strategies to facilitate marketing initiatives.
Work Performed
Coordinate analysis and collection of data to respond to proposals for managed care contracts, promotional activities, clinical service business planning and external affiliations activities; assist data analysts in the design and development of market reports.
Develop and implement promotional strategies for designated clinical services and identify opportunities for development; create and/or refine programs and services; develop strategies to differentiate Duke programs and services from those of other providers.
Operationalize market plans by specifying tasks, time frames, responsibilities and methods of evaluation; support assigned service line managers by convening regular service line marketing meetings and performance reviews involving key participants.
Organize and coordinate a comprehensive planning process to determine specific goals, strategies and objectives that support the clinical service marketing plan; conduct internal and external situation analysis, model future scenarios to evaluate financial impact and assist in the development and presentation of feasibility analyses. Monitor outcomes for clinical service development planning and external affiliations activities; assist in evaluating the effectiveness of marketing strategies and make appropriate adjustments to achieve desired results. Coordinate efforts of physicians, clinical leadership, business managers, service line managers, managed care and financial analysts, affiliations managers, communications and public relations staff to accomplish marketing goals and objectives. Prepare reports and analyses setting forth progress, adverse trends and appropriate recommendations or conclusions.
Perform other related duties incidental to the work described herein. The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.
Required Qualifications at this Level
Education/Training
Work requires a general business background generally equivalent to a bachelor's degree in a business related field.
Experience
Work requires four years related business or administrative experience to acquire competence in a variety of activities related to health service marketing and health administration planning.
A master's degree in Business Administration, Public Administration, Health Administration, or Public Policy may be substituted for two years experience.
OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE
Skills
N/A
The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions
Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
