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MARKET DEVELOPMENT MANAGER II
Job Title: MARKET DEVELOPMENT MANAGER II
Job Code: 1195
FLSA: E
Job Level: 17
Revised Date: 08/01/2023
Job Family: JF 28
Occupational Summary
Create marketing strategies for assigned programs; evaluate content and quality of programs and identify most effective methods for implementing marketing strategy in key market segments.
Work Performed
Create marketing strategies for assigned programs by utilizing market data, financial data, competitor data, trend data and by making assumptions about future competitor actions and future trends in the market.
Identify most effective methods for implementing market strategy in key market segments by evaluating content and quality of assigned programs.
Recommend pricing points for products utilizing external and internal market data; formulate and implement budgets and schedules for marketing programs; monitor budgets and explain variances.
Delegate the design and packaging of product support materials to marketing staff; provide technical assistance to staff to ensure compliance with program objectives and standards.
Periodically evaluate market position of assigned clinical programs and the effectiveness of marketing products; recommend changes in marketing programs and advise clinical program management of their market position.
Anticipate future changes in market trends and competitor behavior; assess the impact of future changes on existing marketing programs.
Coordinate efforts of physicians, clinical leadership, business managers, service line managers, managed care and financial analysts, affiliations managers, communications and public relations staff to accomplish marketing goals and objectives.
Prepare reports and analyses setting forth progress, adverse trends and appropriate recommendations or conclusions.
Perform other related duties incidental to the work described herein.
The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.
Required Qualifications at this Level
Education/Training
Work requires a general business background generally equivalent to a bachelor's degree in a business related field.
Experience
Work requires six years related business or administrative experience to acquire competence in a variety of activities related to health service marketing and health administration planning.
A master's degree in Business Administration, Public Administration, Health Administration, or Public Policy may be substituted for two years experience.
OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE
Skills
N/A
The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions
Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
