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BOOKS MARKETING MGR, DU PRESS
Job Title: BOOKS MARKETING MGR, DU PRESS
Job Code: 1648
FLSA: E
Job Level: 13
Revised Date: 07/01/2021
Job Family: JF 28
Occupational Summary
Manage publicity, awards, and advertising programs for 140+ Duke University Press books annually. Develop strategy and manage implementation of publicity, awards, and advertising programs including goals and action plan per season, per year, and in alignment with Duke University Press strategic goals and fast-paced evolving publishing industry. Manage Books Marketing and Sales Department when Senior Manager is unavailable. Represent Books Marketing and/or larger Marketing, Sales, and Finance department goals, needs, and perspectives on major Press-wide initiatives. Serve as primary communication contact for the Press with Duke University communications office and ensure that appropriate communications tactics are developed and deployed in alignment with the University and to advance Press goals and objectives.
Work Performed
Books Marketing Manager has primary ownership and decision-making authority for scope of publicity, awards and advertising programs (with responsibility for an annual expense budget of $150,000+) for all Duke Press books; works independently and as part of the management team for the Marketing, Sales, and Finance department. Hires, trains, and supervises FTEs and multiple student interns.
Serve on the Marketing, Sales, and Finance Management team, collaborating on the development and implementation of departmental annual goals in alignment with Press wide strategies.
Assume responsibility for facilitation of weekly books launch and books marketing staff meetings in absence of Senior Manager.
Contribute to sales forecasting twice annually, providing expertise on comparable titles and market knowledge for title by title projections.
Consult on book contract requests, in collaboration with Senior Manager, Books Sales Manager, Books Editorial Director, and Press Director.
Participate in Press wide and departmental strategic planning.
Serve as a resource for key stakeholders (Press Director, editors, authors, marketing colleagues, and others) about publishing industry practices, university press practices, formal and informal book consultations, marketing strategies, and in general provide expertise, as needed.
Represent Books Marketing and/or Marketing, Sales, and Finance department on Press wide committees and at academic, trade, or professional conferences.
Develop and manage multi-faceted, comprehensive publicity program for 140+ Duke University Press Books annually, ensuring alignment with Press strategic goals.
Review publicity practices regularly to maintain efficiency, effectiveness, and economy as market conditions change.
Serve as primary contact for Press with external communications and the University Office of News and Communications and the Duke Communicators Group, representing the work of the Press to the larger Duke community.
As senior publicist for the Press, serve as a resource for both authors and Press staff on publicity and communication matters.
Establish and maintain relationships with authors and coordinate with them as needed for publicity campaigns.
Evaluate usage, reach, and effectiveness of publicity, communication, and social media efforts and utilize assessment to inform implementation of future efforts.
Serve as primary liaison with the Duke Communications office, ensuring that Press and University leadership are informed of reviews and other media referring to Press content.
Manage production and distribution on monthly Press Highlights, communicating Press news and achievements to key stakeholders in the University administration.
Manage communication and response to external media; advise on matters of crisis communication and coordinate with Press and University leadership as needed.
Develop and cultivate ongoing relationships with media contacts.
Manage process for print and electronic page proofs for pre-publication reviews, including negotiation and relationship maintenance with external vendors for preparation of proofs.
Oversee maintenance of publicity database and systems for all reviews; research new and niche review venues as necessary.
Create, develop, and manage advertising program, including traditional print and online media, as well as social media sites.
Manage budget of over $150,000 (includes all publicity, advertising, awards, and related expenses), including negotiating rates.
Supervise the marketing designers in designing ads.
Circulate information about ad plans and results as appropriate.
Create, develop, and manage social media program, including various social media sites and the Duke University Press website.
Establish and oversee presence on various social media sites, including but not limited to Facebook, Twitter, Instagram, Duke University Press blog, Pinterest, YouTube, Goodreads, and collaborate with journals publicity colleagues.
Lead social media team that oversees Press social media calendar and overall social media strategy.
Collaborate with Journals Marketing to oversee Duke University Press' online brand.
Serve as a resource for authors and Duke University Press staff on social media matters.
Research new social media outlets for electronic promotion.
Hire, train, and supervise employees as well as student workers for Books Marketing.
Collaborate with internal HR on all hiring processes, including arranging onboarding and vacancy management.
Coordinate the day-to-day activities of these positions. Efforts include development of review lists, preparation of pre-publication page proofs, maintenance of the publicity database, preparation of publicity reports; creation of advertising copy, routing ads for in-house approval, maintenance of schedules and deadlines for all ads, reservation of ad space; communication with ad vendors; maintenance of an awards database of over 1,000 awards, selection and research of relevant awards for each frontlist title, nomination and submission of books to meet each award specification, and communication with authors about awards, advertising, and publicity.
Provide guidance for prioritization of projects for supervisees and student workers; balance workloads.
Conduct annual performance reviews, set staff goals, and create development plans for individual full-time staff members.
Identify opportunities for full-time staff to serve on press-wide projects; serve as information resource.
Ensure that staff member maintains up-to-date documentation for their responsibilities; create documentation for managerial responsibilities.
Revise or craft new job descriptions, as needed, and recommend structural changes for department.
Administer annual budgets for books marketing publicity, and advertising of over $150K, monitoring expenses to stay with in budgetary guidelines.
Determine allocation of publicity and advertising expenditures within budget.
Report budgetary status quarterly to Books Marketing Senior Manager.
Required Qualifications at this Level
Education/Training
Work requires completion of a bachelor's degree program.
Experience
Requires four years of experience in publishing and publicity.
Skills
N/A
The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions
Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
