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SR ASSOC, TECHNOLOGY MARKETING & PLANNIN
Job Title: SR ASSOC, TECHNOLOGY MARKETING & PLANNIN
Job Code: 1834
FLSA: E
Job Level: 12
Revised Date: 03/01/2026
Job Family: JF 28
Occupational Summary
Utilizing a deep scientific knowledge-base, analyze, develop and support commercialization and marketing efforts for individual technologies and portfolios in the life-sciences, physical sciences, and digital health domains, including but not limited to therapeutics, diagnostics, devices, and research tools. This work requires the ability to interpret complex academic research discoveries and assess their technical novelty, potential applications, and market relevance.
Working closely with the Associate VP Translation & Commercialization and other Office for Translation & Commercialization (OTC) team members, assist in providing program management and cross-functional coordination of strategic initiatives designed to increase the visibility, efficiency and impact of Duke's research commercialization activities.
This position has several specific business development and strategic objectives, including: supporting reviews and management of technology portfolios, assisting in special initiatives and events, identifying market context and prospective industry adopters for research-based scientific Duke technologies, developing technical summaries and commercialization materials, in addition to managing internal analytics and initiatives to optimize outreach, process effectiveness, and industry engagement.
OTC is responsible for intellectual property protection including patents, various technology agreements, and new venture development for Duke University. Through direct, daily interaction with faculty, small and large businesses, and venture investors, we build strong relationships and enter into agreements to translate academic discoveries into commercial products that benefit society, impact public health, and improve the quality of life.
Work Performed
Oversee the technology marketing program and Technology Marketing activities.
Review and analyze scientific discoveries described in Invention Disclosure Forms submitted by Duke faculty, staff and students; assess the scientific novelty, technical feasibility, and potential commercial applications of these inventions.
Develop and execute consistent processes for translating scientific discoveries into non-confidential marketing summaries suitable for industry outreach.
Work closely with OTC licensing staff to evaluate the scientific context of life sciences, physical sciences, and digital innovation technologies and identify relevant market sectors and potential industry partners.
Conduct literature, patent landscape, and market research to understand the state of the art and position Duke technologies relative to existing solutions and competing approaches.
Manage the graduate Tech Transfer Fellows program.
Develop and execute targeted marketing plans for designated scientific inventions.
Provide website support and coordination as needed for marketing and strategic priorities.
Prepare data for technology portfolio reviews and oversee implementation of action items.
Provide strategic planning support to Assoc VP via special initiatives and events.
Leverage digital platforms and social media to connect focused audiences with relevant scientific innovations.
Monitor and report on analytics.
Analyze internal commercialization and marketing data to identify trends and inform planning decisions.
Develop a database and library of key publications and technical references relevant to OTC technology domains, and leverage these materials to support commercialization efforts.
Develop and execute communications plans to publicize inventions.
Design, implement, and track marketing and outreach campaigns for individual technologies and technology portfolios.
Work with licensing staff and inventors to clarify the technical advantages, differentiating features, and value propositions of individual technologies.
Track and assess individual marketing campaigns to increase effectiveness.
Manage database of business contacts and marketing correspondence flowing through OTC.
Lead development and execution of projects designed to expand industry engagement and enhance portfolio positioning.
Develop and coordinate internal and external engagement initiatives that strengthen Duke's commercialization ecosystem.
Required Qualifications at this Level
Education/Training
Work requires a bachelor's degree in biological/life sciences, or engineering/physical sciences or computing sciences/information technology.
Experience
Work requires two years of related scientific research, writing, technical assessment, and/or market research experience.
OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE
Skills
The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Duke University is an Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, (including pregnancy and pregnancy related conditions), sexual orientation, or military status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions
Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
