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SENIOR VP, PUB AFRS & GOVT REL
Job Title: SENIOR VP, PUB AFRS & GOVT REL
Job Code: 1877
Job Level: 98
Revised Date: 12/01/2007
Job Family: JF 28
Responsible for planning, directing and implementing a comprehensive proactive University-wide program of publicity, public information and community relations to develop public awareness and goodwill towards Duke University and dissemination of accurate information; serve as the University's official spokesperson.
Direct establishment and implementation of public affairs plans, programs and schedules for public relations, internal and external media services, community relations, government relations, special events and photographic services.
Develop, communicate and manage a centralized strategic plan to promote a positive image of the University at all levels; local, state, national and international; identify and develop opportunities for the University to present a positive image; establish infrastructure to support and guide individual departments/schools/divisions in public relations efforts to ensure consistency and quality.
Formulate approaches, policies and programs to promote community understanding and identification with the University and provide an accurate, positive image of the University; assess department performance in relation to established goals and recommend new approaches, policies and procedures to effect continual improvement in services.
Serve in an advisory capacity to University Officers and Trustees as to the public relations implications of University policies, practices and actions; review proposed changes in policies and practices for probable effect on public opinion and recommend action to be taken in developing good public relations.
Develop positive media relations; serve as official spokesperson for the University to the media on University events and activities; develop media relations policy identifying appropriate University representatives to serve as spokesperson in varying circumstances; direct press relations including such activities as preparation of new releases and feature articles and the making of arrangements for interviews between University executives and press, radio and television representatives; develop policies regarding media presence at the University.
Coordinate development and production of internal and external publications, newsletters, handbooks and brochures and employee newspaper.
Provide assistance to University officials in writing speeches preparing letters and drafting articles which are to be made public.
Determine fiscal requirements of office and prepare budgetary recommendations; monitor, verify and reconcile expenditure of budgeted funds. Direct various personnel functions including but not limited to hiring, merit recommendations and promotions.
Perform other related duties incidental to the work described herein. The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.
Required Qualifications at this Level
OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE
The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions
Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.