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ASSIST DIR, DIGITAL COMMUNICATIONS
Job Title: ASSIST DIR, DIGITAL COMMUNICATIONS
Job Code: 2029
FLSA: E
Job Level: 14
Revised Date: 12/01/2023
Job Family: JF 28
Occupational Summary
The Assistant Director will lead the implementation strategy and operational management for strategic digital and visually creative projects for the University's flagship channels and events. S/he will supervise and plan the work for creative artists and will partner with colleagues in University Communications and throughout Duke on projects that bring Duke's stories and priority messages to life.
Work Performed
Lead the visual and implementation strategy of digital content from University Communications.
Set and define the scope of projects for the creative team overseeing them through completion.
Establish and manage a standard process from kickoff and input to deliverables. Projects should maintain Duke's high production value and meet the caliber of the user experience defined in the University's brand.
Direct the design work of graphic designers and developers; providing coaching and guidance to team members to maintain project scope and proper alignment with the Duke tone and aesthetic.
Collaborate with director on creative team assignments, including web, photography, videography work flow and scheduling.
Direct the content and scheduling of our flagship channels, for example, duke.edu, lens.duke.edu, stories.duke.edu and others.
Determine the editorial content, design and publication of content across these channels.
Partner with colleagues in University Communications to establish an editorial calendar to collaboratively plan for news and story content needs; acting as the primary contact for strategic projects with the creative team.
Regularly communicate and advise colleagues in communications network about tools, resources, and other updates related to the visual identity and flagship projects.
Identify opportunities for new tool development, research and development opportunities and/or areas for pushing traditional boundaries to reach new outcomes.
Define standards and style for design capabilities to ensure a high level of design and development consistent with industry standards and trends.
Maintain a unified voice and tone across platforms and channels.
Maintain a knowledge of and ensure compliance of the University's brand and digital experience meet the requirements of accessibility while maintaining a high-gloss experience for consumers of University content.
Produce web and multimedia design as well as oversee and direct the efforts of the visual team to meet the established design parameters.
Coordinate large-scale, overarching marketing and strategic communications efforts directed across all audiences and constituencies.
Supervise visual team members; provide guidance, counsel, and feedback about work product and performance.
Set goals, evaluate performance, and identify opportunities for professional development.
Establish a workflow that allows for team members to deliver on project timelines and deliverables while maintaining a high-level of creative expression and R & D opportunities.
Determine fiscal requirements and maintain and inventory of current equipment and needs of the creative team, for example, cameras, lighting, microphones; prepare budgetary recommendations on web tools and infrastructure needs to enhance the mission of the office.
Required Qualifications at this Level
Education/Training
Work requires communication, analytical and organizational skills acquired through the completion of a bachelor's degree program.
Experience
Work requires a minimum of four years of experience in publications, public relations, marketing or a related field in order to direct and coordinate a comprehensive marketing and communications program; must have supervisory experience.
Skills
The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Duke University is an Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, (including pregnancy and pregnancy related conditions), sexual orientation, or military status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions
Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
