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TECHNOLOGY MARKETING ASSOCIATE
Job Title: TECHNOLOGY MARKETING ASSOCIATE
Job Code: 2177
FLSA: E
Job Level: 11
Revised Date: 03/01/2026
Job Family: JF 28
Occupational Summary
Develop and support marketing efforts related to individual technologies and portfolios in the life-sciences, physical sciences, and digital health areas including but not limited to therapeutics and devices. Works closely with Managing Director, Licensing Staff, Marketing & Communications Director, and other Office for Translation & Commercialization (OTC) team members. This position has several specific business development objectives, including: identifying market context and prospective industry adopters for individual research-based scientific Duke technologies; developing target contact lists and databases; creating and executing targeted marketing campaigns; proactively creating and marketing "technology portfolios"; developing individual technology summaries, marketing materials, mailings, and online content.
OTC is responsible for intellectual property protection including patents, various technology agreements, and new venture development for Duke University. Through direct, daily interaction with faculty, small and large businesses, and venture investors, we build strong relationships and enter into agreements to translate academic discoveries into commercial products that benefit society, impact public health, and improve the quality of life.
Work Performed
Develop and execute consistent process for non-confidential marketing summaries of technical Duke discoveries or inventions.
Work closely with OTC licensing staff to understand the market applicable to specific technologies in the life sciences, physical sciences, and digital innovations.
Manage the graduate Tech Transfer Fellows program.
Develop and execute targeted marketing plans for designated scientific inventions.
Leverage social media to connect focused audiences with technologies.
Monitor and report on analytics.
Develop a database and library of key publications in each technology domain, and leverage these publications to market inventions.
Develop and execute communications plans to publicize inventions Design, implement, and track marketing campaigns for individual technologies.
Work with licensing staff to clarify the comparative advantages and value propositions of individual technologies.
Track and assess individual marketing campaigns to increase effectiveness.
Manage database of business contacts and marketing correspondence flowing through OTC
Required Qualifications at this Level
Education/Training
Work requires a bachelor's degree in biological/life sciences, or engineering/physical sciences or computing sciences/information technology.
Experience
Work requires two years of related scientific research, writing, technical assessment, and/or market research experience.
OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE
Skills
The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Duke University is an Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, (including pregnancy and pregnancy related conditions), sexual orientation, or military status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions
Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
