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ASSOC DIR, MARKET INTELLIGENCE
Job Title: ASSOC DIR, MARKET INTELLIGENCE
Job Code: 2263
FLSA: E
Job Level: 13
Revised Date: 06/01/2013
Job Family: JF 28
Occupational Summary
The Associate Director of Market Intelligence is a member of a team of experienced professionals who engage in strategic marketing for The Fuqua School of Business. The position is responsible for managing the school's market intelligence strategy including external rankings, internal surveys, and all marketing analytics (including website, campaign, and social media). The Associate Director is also proactive in identifying issues connected to supporting data technology systems and business processes, taking lead on efforts across functions to address them successfully for all involved.
The position reports to the Associate Dean for Global Marketing, serves as a member of the Marketing Leadership team, and works closely with the school's senior leadership, Admissions counselors, and Regional Directors to develop strategic and performance insight.
Work Performed
Analyze incoming requests for participation and make recommendations to leadership.
Manage the integrity of all rankings management processes.
Supervise Analytics Coordinator on project management and data input.
Conduct first review and pre submission leadership reviews, modeling scenarios as needed.
Produce analyses of published results for leadership, make presentations of results and support incoming requests as needed.
Manage formal relationships with publishers including interpretations and expanded explanation of results, and manage schools input to publisher instrument revisions as needed.
Lead compliance processes with auditors. Design instruments, implement surveys, and run focus groups to support development of the schools marketing strategies.
Lead analysis, dissemination and discussion of results.
Manage budgets and access with external research vendors.
Monitor campaign data to ensure systems are assigning leads properly.
Reconcile Google Analytics and CRM reports with media vendor tracking, in concert with performance reports provided by vendors/outlets, to surface technical issues and work with Interactive team to address.
Synthesize and share information on lead quality and site analytics to optimize campaigns in real time.
Establish and manage lead analysis, checking relevant CRM reports against weekly lead reports from admissions to update pipeline metrics.
Manage standing check ins with Cross Continent, Global Executive and Weekend Executive MBA Admissions counselors to gather and synthesize feedback on lead quality.
Manage and optimize campaigns in process by communicating lead quality and reviewing cost per acquisition data with PPC vendors, reviewing keywords and advising on expansion strategies.
Develop insights and produce information for managerial decision making.
Lead standing website analyses with marketing staff to determine relevant insights from monthly results and disseminate to internal stakeholders.
Prepare campaign analysis and present results for standing check in meetings with Regional teams from Europe, East Asia, India, MENA, and Russia/CIS; Admissions/Marketing Leadership; EMBA Program Delivery Team; MMS Program Delivery Team; and Executive Education Sales/Marketing Team.
Produce end of fiscal year and interim ad hoc analyses and reporting to leadership.
Liaise with various technology teams to ensure systems are established and coded correctly.
Partner with Web Technologist to maintain integrity of campaigns data and evaluate new elements in the schools Google Analytics profiles.
Advocate for business needs on refinements to systems and processes.
Manage cross functional projects with IT Applications, Web Services, and Admissions/Marketing, advocating for business needs and taking lead on trafficking the list in process.
Manage updates to internal CRM report structures.
Establish consistency of data integrity and data availability across different functional areas.
Required Qualifications at this Level
Education/Training
Bachelor's in Business, Statistics, Finance, or similar quantitatively rigorous degree. MBA, Masters in Management, Master's in Statistics/Analytics preferred.
Experience
The ideal candidate will have 5+ years experience applying analytics in a business environment in marketing, market research, or finance
Work experience in marketing services or higher education a plus
OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE
Skills
Strong attention to detail, with the ability to manage multiple projects and priorities simultaneously
Self Starter
Superlative critical thinking skills
Ability to aggregate and manipulate large datasets and then analyze, interpret and disseminate insights
Strong/persuasive communication skills and the ability to develop productive working relationships across teams and departments
Strong analytical and quantitative skills
Ability to mentor staff
Knowledge of direct marketing principles
Technical skills
Expertise with Excel (advanced level) including pivot tables, lookups, formulas, charts and graphs; Microsoft Word; PowerPoint
Proficiency with Google Analytics, CRM systems, social media analytics and email distribution software packages
The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions
Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
