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DIR, ALUMNI MARKETING AND COMMUNICATIONS
Job Title: DIR, ALUMNI MARKETING AND COMMUNICATIONS
Job Code: 2567
FLSA: E
Job Level: 17
Revised Date: 08/01/2023
Job Family: JF 28
Occupational Summary
This position is responsible for developing, implementing, and assessing marketing and communications activities for the Office of Alumni Affairs and the Duke Alumni Association (DAA). Reporting to the Associate Vice President for Alumni Affairs, the Director will also have a strong dotted line reporting relationship to the Vice President for Public Affairs and Government Relations, and serve as a member of PAGR senior executive team.
Work Performed
Serve as the chief marketing and communications officer for the Office of Alumni Affairs and the Duke Alumni Association. Advise DAA Managers on marketing and communications strategies for their programs and products, and ensure that efforts to promote individual programs and events align with the larger DAA marketing and communications plan. Oversee all DAA publications and collateral material.
In consultation with DAA and University leadership, develop and implement a comprehensive marketing and communications plan for DAA programs and services. Develop, implement, and monitor a comprehensive branding effort for the DAA.
Coordinate DAA digital media efforts in collaboration with the DAA IT manager, and oversee development of a new DAA website.
Write and edit a wide range of material, including articles, advertisements, websites, e-mails and correspondence.
Work with central and school alumni and development offices on marketing andcommunications issues. Coordinate communications efforts with the Duke Annual Fund and other development offices, where practical.
Work with the central communications and procurement offices to coordinate vendor relationships.
Collaborate with Duke's Office of News & Communications on the dissemination of news to alumni.
Supervise staff and manage budget as appropriate.
Required Qualifications at this Level
Education/Training
Completion of a bachelor's degree program in Journalism, Communications, English or a related discipline. Master's preferred.
Experience
Minimum seven years experience in marketing communications for a complex organization.
Skills
Superior writing, editing, and creative skills.
Thorough understanding of digital media.
Ability to handle multiple projects and deadlines
Ability to problem solve and deal diplomatically with challenging issues, situations, and people.
The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions
Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
