Duke University Job Descriptions
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DIR, MARKETING AND COMM, PUBLIC AFFAIRS
Job Title: DIR, MARKETING AND COMM, PUBLIC AFFAIRS
Job Code: 3831
FLSA: E
Job Level: 16
Revised Date: 08/01/2011
Job Family: JF 28
Occupational Summary
Provide marketing leadership, expertise, consultation and brand strategy for the University and major University priorities and initiatives.
Work Performed
Manage and direct the Office of Marketing and Strategic Communications, overseeing all major University communications projects and managing external and internal communications vendors and contracts.
Serve as the chief marketing strategist for the University. Supervises staff, budget and operational authority for the Office of Marketing and Strategic Communications.
Works with senior academic and administrative leadership on University- wide initiatives and programmatic projects and determines marketing strategy.
Advise the Vice President for Public Affairs and Government Relations and other senior officers on brand, marketing and strategic communications issues.
Oversees selection and continued authorization of all major communications vendors and contracts. Provides oversight into University communications spending.
Assesses the current use of brand strategy and visual identity at the University, school, department and program level. Creates and disseminates an institutional brand Foundation/platform for all of Duke, including the University and its individual schools and institutes.
Develops and leads the process to review and update Duke's overall visual identity, create university-wide standards, and establish policies, procedures and structures to facilitate their adoption, and reviews requests for exceptions and customization from schools and units.
Coordinates large-scale, overarching marketing and strategic communications efforts directed towards prospective students through the Office of Undergraduate Admissions, Financial Aid and in collaboration with the Office of Undergraduate Education.
Coordinates university-wide initiatives with brand and marketing strategies of Duke University Health System and other affiliated entities and stakeholders.
Consults with operating units to develop brand and marketing strategies that support identified communication goals; identify needs, objectives and design approaches; develop schedules and budgets as required for each project.
Provide operational oversight for the development and dissemination of broad strategic messages through print and electronic media. Develops and implements University-wide strategy for market and public opinion research.
The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.
Required Qualifications at this Level
Education/Training
Bachelor's degree in Journalism, Communications, English or related discipline. Master's degree preferred.
Experience
Requires at least 10 years experience in communications, marketing, or related discipline. At least five years experience in strategic branding with academic institutions or similar organizations.
Skills
The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions
Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
