Duke Leadership Academy Scholars Profile

Jennifer Sider

Jennifer Sider

Title: Associate Director, Marketing & Development
Senior Management Area: Duke Federal Credit Union
Class Year: 2014

As Associate Director of Marketing and Development for Duke University Federal Credit Union, Jennifer Sider is a passionate and encouraging leader with a drive for success. In her current role, Jennifer assumes leadership for marketing strategy, business development, work culture, and service improvement. Prior to becoming a marketing strategist at Duke Credit Union in 2006, Jennifer experienced ten years in the Duke University Health System where she acquired diverse marketing experience and achieved progressive success.

Jennifer received her MBA from Elon University. She has served in leadership roles for the Duke Special Event Planners Council, Duke Toastmasters, Duke Administrative Women's Network, and the Duke Professional Development Institute. In addition, Jennifer has served on the Board for the North Carolina Credit Union League Marketing Council as well as the Elon School of Business Consulting Group. In 2013, Jennifer was selected to join the Filene Research Institute's i3 Innovation program. A national honor, the program fosters the development of new ideas and innovations for credit unions throughout the United States.

A native of Connecticut and a DUKE enthusiast, Jennifer enjoys all things sports related. When she is not running in Duke Forest or spinning/strength training at the studio, she loves to travel with her significant other.