Duke Leadership Academy Scholars Profile
Title: Director of Digital Strategy
Senior Management Area: Office of News and Communications
Class Year: 2017
Blyth Morrell is a collaborative leader and partner who works with teams across campus to maintain and evolve an integrated digital presence that effectively advances Duke's mission and positively supports the university brand. She serves as a strategist and futurist - proactively assessing and adopting emergent technologies and strategies to strengthen the effectiveness of Duke's digital communication programs.
Though heavily rooted in information technology, Blyth's expertise lies in digital strategy, large project management, brand alignment and vendor coordination. Her responsibilities include the delivery of Duke's overall brand and digital marketing strategy and highlighting Duke's best assets through all mediums of communication and digital delivery.